It’s the 50th birthday of the original Range Rover

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Jun 16, 2020

Original Range Rover and Range Rover Fifty

Land Rover is celebrating the golden anniversary of the game-changing Range Rover with the introduction of the new Range Rover Fifty.

Launched on 17 June 1970, the pioneering Range Rover was the original luxury SUV, boasting superb refinement and unparalleled all-terrain capability.

In its lifetime, the Range Rover has achieved many world firsts and completed numerous impressive feats.

Range Rover 1970

It was the first SUV to feature a permanent 4WD system when it was launched, and in 1989 was the world’s first 4×4 to be fitted with ABS anti-lock brakes.

Later in 1992 it became the world’s first 4×4 to be fitted with electronic traction control (ETC) and automatic electronic air suspension – ensuring the refined driving feel Range Rover is so famous for, both on and off-road.

In 2012, the latest generation Range Rover became the world’s first SUV to feature an all-aluminium lightweight construction, making it lighter, stronger and more efficient.

It has crossed the notoriously impassable ‘Darien Gap,’ was the first vehicle to ever be displayed at the Louvre Museum in Paris, and has even won the Paris-Dakar rally – twice. No other vehicle combines the levels of luxury, comfort and sophistication with off-road capability and on-road performance like Range Rover.

With its clamshell bonnet, distinctive floating roof, split tailgate and trademark front fender vents, the Range Rover of today can still trace its roots back to the 1970 original.

Five decades on, Range Rover has evolved to become a family of desirable and capable luxury vehicles.

To celebrate 50 years of a motoring icon, a limited-run Range Rover Fifty will be restricted to just 1,970 vehicles globally, in recognition of the year the original Range Rover was launched.

Building on the luxuriously appointed Autobiography, the Range Rover Fifty features a number of bespoke exterior accents in Auric Atlas as well as two unique 22-inch wheel designs.

Original Range Rover and the new Range Rover Fifty

The badging features a ‘Fifty’ script created personally by Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer, which will appear on the exterior of the vehicle and throughout the interior on the unique “1 of 1970” centre console commissioning plaque, headrests, dashboard and illuminated treadplates.

Available in both standard and long wheelbase body designs, customers can choose from four carefully curated exterior colours; Carpathian Grey, Rosello Red, Aruba, and Santorini Black.

Land Rover Special Vehicle Operations is also offering the Range Rover Fifty in one of three Heritage exterior solid paints reproduced from the original Range Rover paint palette; Tuscan Blue, Bahama Gold and Davos White. It will also be available in petrol, diesel and plug-in hybrid versions.

Now into its fourth generation, more than a million Range Rovers have been sold globally.

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